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Ψ  Conformation Bias

     In psychology, there is a concept known as conformation bias. This concept says that in because we like to be right, humans will instinctually seek out information to confirm what they believe to be true, even if the evidence may be flawed.

     Conformation bias confirms one's preconceptions by looking for examples that are in line with our own viewpoint, but ignoring any information that might disprove it.

     Conformation bias - a tendency to search for information that confirms ones pre conceptions - major obstacle to problem solving-search for information that confirms our ideas.

Social Psychology
Robert C. Gates