Doing Together What We Would Never Do Alone Ψ Deindividuation refers to the phenomenon of relinquishing one's sense of identity. This can happen as a result of becoming part of a group. • Deindividuation involves a loss of self-awareness & evaluation apprehension. • Deindividuation occurs in group situations that foster responsiveness to group norms (good or bad). Ψ The amount of unrestrained behavior exhibited by people is directly proportional to the size of the group they are in. Ψ Anonymity lessens inhibitions & contributes to deindividuation. You can become "lost in the crowd" physically & virtually. Ψ Consider: • Social facilitation increases group arousal. • Social loafing in groups cause a diffusion of individual responsibility . • Arousal + diffused responsibility = diminishment of normal inhibitions. • Add anonymity • Add distracting activities to the mix to further arouse & divert people's attention. • result: deindividuation & unrestrained behavior. Ψ Be self-aware; maintain your personal identity; don't become deindividuated! --------------------------------------- Social Psychology Robert C. Gates