Doing Together What We Would Never Do Alone
 
    Ψ  Deindividuation refers to the phenomenon of relinquishing one's sense of identity. This can happen as a result of 
    becoming part of a group. 
  
     •  Deindividuation involves a loss of self-awareness & evaluation apprehension. 
  
     •  Deindividuation occurs in group situations that foster responsiveness to group norms (good or bad).      

  Ψ  The amount of unrestrained behavior exhibited by people is directly proportional to the size of the group they are in.      
  
  Ψ  Anonymity lessens inhibitions & contributes to deindividuation. You can become "lost in the crowd" physically 
  & virtually.     
  
  Ψ  Consider:     
  
     •  Social facilitation increases group arousal. 
      •  Social loafing in groups cause a diffusion of individual responsibility . 
       •  Arousal + diffused responsibility = diminishment of normal inhibitions. 
        •  Add anonymity 
         •  Add distracting activities to the mix to further arouse & divert people's attention. 
          •  result: deindividuation & unrestrained behavior.

 Ψ  Be self-aware; maintain your personal identity; don't become deindividuated!                                                 

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                                                   Social Psychology
                                                     Robert C. Gates