Power to the Person
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Ψ Social situations influence the individual & individuals influence social situations. They interact!
Ψ The interaction of persons & situations occurs in at least 3 ways:
1. Social situations affect different people differently
2. People often choose their situations
3. People often create their situations
Ψ The reciprocal causation between people & their situations allow us to see people as either reacting to
or acting upon their environment. Each way of looking at it is correct for "We are both products & architects of our
social worlds." - unknown.
• "The essence of reactance is rebellion." - unknown
Ψ Psychological Reactance: People act to protect their sense of freedom. Attempts to restrict a person's
freedom often produce an anti conformity "boomerang effect".
Ψ Asserting Uniqueness: People feel uncomfortable when they appear too different from others. In Individualistic cultures
like ours people also feel uncomfortable when they appear exactly like everyone else. We seek distinctiveness.
• "All history is a record of the power of minorities, and of minorities of one." - Ralph Waldo Emerson
Ψ Minority Influence: a form of social influence, which takes place when a majority is being influenced to accept
the beliefs or behavior of a minority. Ψ Determinants of Minority Influence:
1. Consistency: A minority that sticks to its position can become highly influential. This is largely because, even if not
popular, it will soon become the focus of the debate, & the position supported by the most arguments usually wins.
2. Self-confidence: Self-assurance may raise self-doubt in others, hence prompting them to re-consider their position.
This is especially true for matters of attitude, more so than for matters of fact.
3. Defection from the Majority: A persistent minority punctures any illusions of unanimity & thus allows majority members
greater freedom to express their own doubts & even change position.
• "A man who wants to lead the orchestra must turn his back on the crowd. " - James Crook
Ψ Leadership: "The ability of an individual to influence, motivate, & enable others to contribute toward the
effectiveness & success of the organizations of which they are members."
• Task Leaders: good at organizing work, setting standards, & goal attainment focus. Often have a directive style
of leadership.
• Social Leaders: good at building team work, mediating conflicts, & being supportive. Often have a democratic
style of leadership.
Ψ Effective Leaders:
1. engender trust by consistently sticking to their goals.
2. exude a self-confident charisma that makes loyal followers.
3. have a compelling vision for the future.
4. high level communication skills.
5. the ability to inspire.
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Social Psychology
Robert C. Gates