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The Social Psychology
Of Sustainability

Ψ  Sustainability is achieved when all people on Earth can live well without compromising the quality of life for future generations.

     The four main types of sustainability are
     •  human
      •  social
       •  economic
        •  environmental

Ψ  The social dimension of sustainability encompasses the political, the cultural & all people-centered issues, except the economic. It entails ensuring that the basic conditions for human life to flourish exist within society. These include:

    •  Social interaction, sense of belonging & spiritual enrichment
     •  Food, shelter & clothing
      •  Education
       •  Health care

Ψ  The vision of sustainable human society resides in the simultaneous creation of healthy economic growth & equity, healthy ecosystems & conservation of natural resources, & worldwide social development.

Ψ  The vision of a sustainable human society is known in the business world as a "triple bottom line".

triple bottom line

Ψ  The "triple bottom line" is a business principle that measures corporate performance along three lines: profits, environmental sustainability, & social responsibility.

Ψ  The "triple bottom line" is people, planet & profit. Social equity & environmental quality are just as important as profit.

        •  The United States has 5% of the Earth's population & is consuming 25% of the Earth' nonrenewable resources.

        •  Present consumption rates are exceeding the carrying capacity of the planet.

It's a Mickey Mouse World , isn't it?

Ψ  Flow:  an optimal state of absorption during which we lose consciousness of time & self.  Proposed by positive psychologist Mihály Csíkszentmihályi, the concept has been widely referenced across a variety of fields. The psychological concept of flow as becoming absorbed in an activity is unrelated  to the older phrase "to go with the flow" which means "to conform".

Social Psychology
  Robert C. Gates