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A placebo, from the Latin for "I will please", is a medical treatment (operation, therapy, chemical solution, pill, etc.), which is administered as if it were a therapy, but which has no therapeutic value other than the placebo effect.
The "placebo effect" is the phenomenon that a patient's symptoms can be alleviated by an otherwise ineffective treatment, since the individual expects or believes that it will work.
Common world-wide placebos include Rhino horn, Bear gallbladders, Tiger bones & Magnets.
Testimonials (which are a subset of case studies) support the use of placebos.
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