• Deindividuation involves a loss of self-awareness & evaluation apprehension. • Deindividuation occurs in group situations that foster responsiveness to group norms (good or bad). • Social loafing in groups cause a diffusion of individual responsibility . • Arousal + diffused responsibility = diminishment of normal inhibitions. • Add anonymity • Add distracting activities to the mix to further arouse & divert people's attention. • result: deindividuation & unrestrained behavior. |
Social Psychology Robert C. Gates |